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Understanding the media – Top Tips for getting the coverage you want
Ten tips to help you ensure that you get the best media coverage you can.
 
How to emerge from the media unscathed
Many people look on the idea of being interviewed by the media with horror, but with the right preparation, it can be really quite straightforward.
 

Media Skills

Media Courses for the Best Media Coverage


Our intensive and highly practical media skills training and coaching shows you what to expect from the media and how to make the most of every media opportunity, whether handling a crisis, pitching to a journalist or speaking at a PR event.  We show you how to handle difficult questions, and get your key message across with ease. We’ll put you through your paces to give you a realistic experience of dealing with the media.

All of our media skills training and coaching is delivered by experienced trainers who are also journalists, giving you the benefit of seeing things from both sides of the fence. You'll find out what journalists want, learn how to get the best coverage and have realistic experiences of being interviewed by the media.

Before we deliver any media courses or coaching, we find out exactly what you need it for, the kind of challenges you face and the type of media you deal with, to ensure we tailor eactly to your needs and you come away with media skills you can apply immediately.
 

Why Media Skills Training and Coaching?

Did you know appearing for a few minutes on radio or television can be more valuable than a costly advertising campaign? A few positive words in an independent press article or on TV is worth thousands of pounds of paid for advertising. Media coverage can also drive business away because the perceived impartiality of journalists means your prospects trust their judgments ahead of your expensively advertised messages. With TV and radio interviews it's often only after the event you realise you were out of your depth. And it can be hard to get your carefully crafted PR messages picked up by the media. Having the right media skills can help develop your business, save you money and help you avoid damaging coverage.

 
Someone giving a media interview - media skills
 
 Please browse from our Media Courses and Coaching below.
Media Skills - In-company Courses   Media Skills - Open Courses
     
Bullet Understanding the Media More info >
Bullet Meeting the Media More info >
Bullet Tough and Crisis Media Situations More info >
Bullet Media Skills Coaching More info >
 
Bullet Understanding the Media More info >
   
Contact us to book now or find out more
Call Speak First   +44 (0) 207 253 2117   UK HQ (EMEA)
  +64 (9) 550 1151   NZ (APAC)
 
Email speakfirst   email us
 
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Matrix of all Speak First courses >