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As spokesperson for your organisation when talking to journalists, you may only have one chance to get your message across.
One-to-one coaching provides a just-in-time opportunity to prepare for a specific media interview or commentary. It’s also perfect for senior executives who perform well with the media and need help with tough situations. Or, as a senior manager you may want to have coaching yourself before your team has media coaching or training.
Media skills coaching enables you to work on the hook, the angle and the message, get rid of those irritating mannerisms, practise your sound-bite until it flows, and project a confident image and presence in front of an audience. It’s a chance to experience a live interview and prepare to answer unexpected or difficult questions, so you know what to expect. If training isn’t an option, media coaching fills the gap. Can you afford a negative result for you or your organisation if you fail to project clarity, confidence and a positive impact?
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