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Media Interview Training – Giving you the skills for media interviews with press, TV or radio
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Why attend Meeting the Media? |
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You want your business to look good. Journalists and presenters want a good story. Satisfying both objectives when meeting the media is an art. Yet all too often, when the interview starts the thinking stops – risking broadcast babbling or print purgatory. This media interview training strips out the misconceptions of dealing with the press and media. It uses preparation, understanding and technique to turn ‘minefields’ into opportunities. Our tailored media skills course shows you how to control the interview and feel confident when speaking to journalists. As well as learning how the media works and what the journalist or interviewer is looking for, you’ll be given mock interviews to really put you through your paces and give you a realistic experience.
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Who is this presenting skills course for? |
Corporate spokespeople or anyone who is likely to be interviewed by the press, or on TV or radio, in a pro-active or re-active situation, will benefit. | |
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Benefits of Meeting the Media |
- Understand journalists’ needs: the ‘hook’ and ‘angle’
- Get your message across clearly and with authority
- Substantiate your story so you appear credible
- Know how to handle leading questions
- Present your organisation in a positive manner
- Set boundaries in media interviews
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What you will learn |
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Courses are tailor-made to suit the client and the anticipated type of media exposure.
An initial overview of the media is followed by gentle introductory interviews, which are recorded, with progressively more testing and realistic exercises throughout the day. Detailed analysis of interviews is conducted during the video/audio playback, and clients receive frank but constructive advice on both content and style.
- Understanding the press
- Essential preparation
- Knowing your rights
- Dealing with the press face-to-face
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