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Media Relations Training
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Why attend this media training course? |
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It can be easy to savour the experience of watching someone being grilled on TV from the comfort of our own homes. We often read avidly about a scandal or crisis involving an organisation, and jump to our own conclusions about what's really happening. The way you handle a tough or crisis media interview can influence millions of people’s perceptions of your organisation and affect not only public confidence but share prices.
This practical media relations training puts you through your paces so you’re prepared for such events. Having completed the training, you’ll be able to project confidently and empathically the key messages that reassure audiences your company is in control.
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Who is it for? |
Media spokespeople who have already received media training, or are reasonably experienced in dealing with journalists, who need to deal with more challenging media interviews will find this media training course valuable. | |
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Benefits |
- Remain calm and in control when placed under
pressure by journalists
- Stick to your story despite being challenged
- Experience what it’s like to be cornered by a journalist and feel confident you can handle it
- Minimise your vulnerability to tough questions
- Understand your rights when dealing with the media
- Be able to avoid typical media traps
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What you will learn |
- Dealing with different media situations
- Interviewing on the spot
- Dealing with tough interviews
- Crisis interviews
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