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I found the course really useful in learning how to start a pitch and sell a story to the journalist when cold calling.

Maria Mekhael
Junior Account Executive
Wriglesworth

Excellent, informative trainer who was a pleasure to interact with and learn from her wealth of experience

Nahush Shah
Community Dental Officer

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Understanding the Media

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Media Training – PR Training

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Why attend this media training?

Getting media visibility can be difficult, but free coverage for you and your company is invaluable for promoting your brand and your products or services. Media coverage can either generate new business or drive it away. The challenge is not only how to get exposure but to ensure you get your key message across in the way you want. This media training, run by an experienced news and print journalist, will give you lots of practical advice on how to pitch ideas, write press releases and get positive publicity for your business.

Who is this media and PR training for?

People who want media coverage to build brand and generate new business. This media training is an introduction to handling the media and can be a stepping stone to Meeting the Media and Tough and Crisis Media Situations. It is suitable for those new to media, PR or marketing roles, or anyone else wanting to improve media coverage for their business.

Benefits of Understanding the Media

Know what a journalist looks for in developing a story
Develop a good telephone or written pitch to increase your chances of media coverage
Build relationships with journalists to increase publicity
Understand what to include and what to leave out when telling your story
Gain greater control over how your key messages are represented in the media

What you will learn

What is the media
Pitching to journalists
Written submissions – the good, the bad and the ugly
You and your message

Course details

Maximum participants:	6
Duration:	1 day
Available as:	In-company & Open course
In-company course price:	Please contact us
UK open course price:	£495.00 + VAT
NZ open course price:	NZ$945.00 + GST


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