It was a priority for the client that no one was forced to attend any sessions. Enthusiasm would primarily be built by internal marketing and word of mouth. This necessitated the creation of a series of interconnected, but stand alone, courses – rather than a full programme, as we normally would.
The goal was to create an atmosphere of excitement around the training, with stakeholder buy-in being a crucial element in the strategy.
Our team recognised there were two distinct groups that worked on the executive briefings:
- Discussion Leaders: Actively running the sessions, giving talks on the organisation’s current and upcoming projects
- Moderators: Managing the briefings, facilitating sessions, keeping the briefings running smoothly and follow up with clients after the events
Two sets of courses were designed, matching the two different skill sets these groups needed.
From the start, the client wanted some virtual delivery to connect their international teams. However, once the Covid-19 pandemic began causing office closures, we began adapting all the content to be remotely delivered just as effectively.
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