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Luck isn’t enough to achieve long-term success in sales, it takes planning and strategy. Retaining clients, developing accounts and managing churn by closing business with prospects are crucial to health of a sales team’s long-term revenue.

Through a practical workshop format, participants work on their own sales plans to identify opportunities for growing their accounts. They will explore how to nurture and develop relationships within a client’s business. They will acquire tools, techniques and tactics they can use, as well as leveraging the experience and knowledge of their peers and our expert sales coach.

Using a range of learning interventions participants will have many opportunities to share ideas, discuss relevant case-studies, and practise and improve their skills.

Learning objectives

By the end of the session participants will:

  • Understand the importance of sales planning
  • Have developed account plans and begun to develop a sales plan
  • Be able to demonstrate methods for prospecting and retaining clients
  • Know how to articulate their plans for developing their territory
  • Have challenged their plan to ensure its application
An account manager talking to her client

Account Management Success

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Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

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