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Extensive research shows that the most powerful and effective way of communicating, leading, persuading, motivating and bringing about change is to present your ideas in a storytelling format. The human brain struggles to remember concepts, facts and information when they’re delivered in an abstract way – but finds it easy when they’re built into a case study, real world example or anecdote. Yet, this message must be consistent from one department to the next and be in line with the company’s brand and values.

Through a mix of learning interventions, participants will explore the key elements that make up a ‘good’ story. They will have the opportunity to build and share stories they can use in different client and stakeholder situations, as well as practise delivering these stories in a way that engages and compels their audience to listen.

Learning outcomes

By the end of this session, participants will:

  • Understand why storytelling is a powerful way of presenting ideas
  • Be able to describe the key elements that make up a good story
  • Be familiar with a range of powerful, effective story formats
  • Know how to use the SUCCES model to make their stories ‘sticky’
  • Understand the ADE model and be able to use it to ‘polish’ their own storytelling

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Excel at storytelling

Excel at Storytelling

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Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

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