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Extensive research shows that the most powerful and effective way of communicating, leading, persuading, motivating and bringing about change is to present your ideas in a storytelling format. The human brain struggles to remember concepts, facts and information when they’re delivered in an abstract way – but finds it easy when they’re built into a case study, real world example or anecdote. Yet, this message must be consistent from one department to the next and be in line with the company’s brand and values.

Through a mix of learning interventions, participants will explore the key elements that make up a ‘good’ story. They will have the opportunity to build and share stories they can use in different client and stakeholder situations, as well as practise delivering these stories in a way that engages and compels their audience to listen.

Learning outcomes

By the end of this session, participants will:

  • Understand why storytelling is a powerful way of presenting ideas
  • Be able to describe the key elements that make up a good story
  • Be familiar with a range of powerful, effective story formats
  • Know how to use the SUCCES model to make their stories ‘sticky’
  • Understand the ADE model and be able to use it to ‘polish’ their own storytelling

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Excel at storytelling

Excel at Storytelling

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

The learning solutions featured on our website can all stand on their own as high-quality and high-impact learning interventions for your team – however, they are at their best when delivered as part of a wider learning programme, helping you achieve your strategic imperatives and your people benefit from much deeper and expansive learning journeys. We work with you as consultants, collaborators and design partners to establish learning outcomes and create the perfect programme - below is an example of what your people’s learning journey might look like.


Overall scope of programme agreed with client
Virtual/face-to-face training session(s)
In-between work: on-the-job assignments
Virtual/face-to-face training session(s)
Facilitated learning group sessions (group coaching)
Virtual/face-to-face training session(s)
Programme closing session – a celebration of success
Continuous learning support, virtual or face-to-face

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about this course

We specialise in designing and running our learning solutions for organisations and teams.

For individuals we offer 1:1 coaching sessions.

Please let us know in your message which of our services you are interested in.