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It’s all too easy to lose a good reputation and long-standing customers if your people don’t handle complaints in an effective way. Equally, when complaints arise they provide a great opportunity to turn a customer into a loyal client, if handled well.

In this highly practical workshop participants will discover the secrets to handling customer complaints in a way that builds loyalty and generates additional revenue. They will learn how to demonstrate empathy, communicate in the best way, ask questions to identify issues and enhance the customer’s experience.

They will learn how to recognise different styles of behaviour and know how to adapt their approach accordingly. They will also have an opportunity to explore why customers complain and try out different approaches to resolving them. They will leave with increased confidence in their ability to handle complaints effectively.

Learning objectives

By the end of the session participants will:

  • Know what causes customers to complain and the importance of demonstrating empathy
  • Be able to manage their emotional state when customers are frustrated or even angry
  • Be aware of the importance of active listening and asking questions to fully understand
  • Know how to identify different styles of behaviour and adapt their approach
  • Know what to do to resolve the problem and when to escalate it to their supervisor
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Handling Customer Complaints

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Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

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