Speak-First logo

In an increasingly competitive marketplace, a key determinant of an organisation’s success in winning new business is the quality of its written proposals. Yet, for people who are busy and need to meet tight deadlines to get proposals out, it’s all too easy to end up missing out on business that could easily have been won.

This practical proposal writing course will give your people techniques for planning, writing and editing successful proposals that are clear, relevant and persuasive. Participants work through a simple and effective 10-step process that enables them to create documents that are clear, concise, coherent, credible and compelling. There are practical small group and individual activities focused on structuring effectively, making sure they have a clear outcome in mind, delivering key messages powerfully without excessive detail, writing in short sentences, avoiding common mistakes with grammar and punctuation and being able to review, revise and proofread effectively.

They will learn to structure their ideas so they are as compelling as possible and learn how to begin with statements that give clients and prospects a clear sense of the value they can bring so they want to know more. Crucially, they will understand the right questions to ask the client to uncover the most important information, so the first draft is tailored specifically to their needs and not generic.

Learning outcomes

By the end of this session, participants will:

  • Ask the right questions of clients to gather the required information
  • Make sure they have a clear outcome and the audience in mind
  • Know how to present key messages powerfully without excessive detail
  • Structure their proposals for maximum impact and influence
  • Write with impact and capture the reader’s attention immediately

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Proposal Writing

Proposal Writing

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

The learning solutions featured on our website can all stand on their own as high-quality and high-impact learning interventions for your team – however, they are at their best when delivered as part of a wider learning programme, helping you achieve your strategic imperatives and your people benefit from much deeper and expansive learning journeys. We work with you as consultants, collaborators and design partners to establish learning outcomes and create the perfect programme - below is an example of what your people’s learning journey might look like.


Overall scope of programme agreed with client
Virtual/face-to-face training session(s)
In-between work: on-the-job assignments
Virtual/face-to-face training session(s)
Facilitated learning group sessions (group coaching)
Virtual/face-to-face training session(s)
Programme closing session – a celebration of success
Continuous learning support, virtual or face-to-face

Request more information

about this course

We specialise in designing and running our learning solutions for organisations and teams.

For individuals we offer 1:1 coaching sessions.

Please let us know in your message which of our services you are interested in.