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How many times do we hear the phrase ‘everyone’s in sales?’ With all markets becoming ever more competitive, each interaction with a client or stakeholder must bring as much value to the business as possible. This means that people who work in ‘back office’ roles are increasingly being expected to be able to identify sales opportunities – and increasingly ‘get out there and sell’.

But many people in technical roles are reluctant sales people, and struggle to articulate ideas in a persuasive and compelling manner, present benefits, recognise buying signals and close the sale.

This practical and interactive course is designed for technical personnel such as project managers, valuers, customer service representatives etc who have contact with clients/customers but are not in a sales or business development positions.

Participants will learn the secret to selling in a non-salesy way they feel comfortable with – allowing them to promote your product or service and increase business for your organisation.

Learning objectives

By the end of the session participants will:

  • Understand the value of becoming a trusted advisor
  • Understand how to add value to a client by offering solutions
  • Have a question bank they can use for expanding on a client need
  • Be able to compellingly present your company’s services or products
  • Learn how to identify ‘buying signals’ and ‘close’

Sales for Non-Sales People

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Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

What our clients are saying

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