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How many times do we hear the phrase ‘everyone’s in sales?’ With all markets becoming ever more competitive, each interaction with a client or stakeholder must bring as much value to the business as possible. This means that people who work in ‘back office’ roles are increasingly being expected to be able to identify sales opportunities – and increasingly ‘get out there and sell’.

But many people in technical roles are reluctant sales people, and struggle to articulate ideas in a persuasive and compelling manner, present benefits, recognise buying signals and close the sale.

This practical and interactive course is designed for technical personnel such as project managers, valuers, customer service representatives etc who have contact with clients/customers but are not in a sales or business development positions.

Participants will learn the secret to selling in a non-salesy way they feel comfortable with – allowing them to promote your product or service and increase business for your organisation.

Learning outcomes

By the end of this session, participants will:

  • Understand the value of becoming a trusted advisor
  • Understand how to add value to a client by offering solutions
  • Have a question bank they can use for expanding on a client need
  • Be able to compellingly present your company’s services or products
  • Learn how to identify ‘buying signals’ and ‘close’

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Sales for non-sales people

Sales for Non-Sales People

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

The learning solutions featured on our website can all stand on their own as high-quality and high-impact learning interventions for your team – however, they are at their best when delivered as part of a wider learning programme, helping you achieve your strategic imperatives and your people benefit from much deeper and expansive learning journeys. We work with you as consultants, collaborators and design partners to establish learning outcomes and create the perfect programme - below is an example of what your people’s learning journey might look like.


Overall scope of programme agreed with client
Virtual/face-to-face training session(s)
In-between work: on-the-job assignments
Virtual/face-to-face training session(s)
Facilitated learning group sessions (group coaching)
Virtual/face-to-face training session(s)
Programme closing session – a celebration of success
Continuous learning support, virtual or face-to-face

What our clients are saying

About Sales for Non-Sales People

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about this course

We specialise in designing and running our learning solutions for organisations and teams.

For individuals we offer 1:1 coaching sessions.

Please let us know in your message which of our services you are interested in.