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Cold calling works effectively – to a degree. And social selling works effectively – to a degree. But neither on its own is the solution to finding quality prospects and hitting your quota. Put them together though, and you get a ‘winning combination’ that gives you the best of both worlds. The research is compelling: while only 3% of cold calls are effective, a lead developed via social media is 7x more likely to close.

Participants attending this practical and interactive workshop will learn how to integrate social media into their sales process – and leave with a modern, up-to-date, 21st-century approach to selling.
They will discover consistently successful methods to reach and engage customers online by following the 4 Pillars of Social Selling (1 Create a professional brand, 2 Focus on the right prospects, 3 Engage with insight and 4 Build trusted relationships) – and learn the DOs and DON’Ts for sales people interacting with prospects on social media platforms.

This workshop will obviously address timeless principles of cold calling, including: identifying prospects, preparing an effective pitch, getting through to the decision maker, opening the call effectively, building rapport conversationally, engaging the prospect, asking insightful questions and how to move the conversation forward. But these days it’s not enough.

This session will show how the cold call (or meeting), when it comes, can be more of a ‘warm call’ – following interaction over social media.

Social selling has transformed the sales process – and there’s no going back. Research by Forbes shows that 78.6% of salespeople who use social media out-perform those who don’t. This workshop equips participants with the knowledge and skills to take advantage of this transformation.

Learning outcomes

By the end of this session, participants will:

  • Understand how to integrate social media into their sales process and follow up with a warm call
  • Know how to reach and engage customers online by following the 4 Pillars of Social Selling
  • Have refreshed their knowledge of the principles of cold calling and honed their skills
  • Be able to create an effective profile, and show how you can help your prospects by articulating a compelling story
  • Increase their ability to develop their pipeline and more effectively hit their quota

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Social selling and cold calling

Social Selling and Cold Calling

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

The learning solutions featured on our website can all stand on their own as high-quality and high-impact learning interventions for your team – however, they are at their best when delivered as part of a wider learning programme, helping you achieve your strategic imperatives and your people benefit from much deeper and expansive learning journeys. We work with you as consultants, collaborators and design partners to establish learning outcomes and create the perfect programme - below is an example of what your people’s learning journey might look like.


Overall scope of programme agreed with client
Virtual/face-to-face training session(s)
In-between work: on-the-job assignments
Virtual/face-to-face training session(s)
Facilitated learning group sessions (group coaching)
Virtual/face-to-face training session(s)
Programme closing session – a celebration of success
Continuous learning support, virtual or face-to-face

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