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Extensive research shows that traditional approaches to selling often generate resistance – and that selling through storytelling can be far more effective in getting prospects to say ‘yes’. This interactive, engaging and informative workshop will enable participants to add storytelling to their repertoire of skills. They will learn how to pitch their ideas using compelling anecdotes, case studies, analogies and real world examples that are engaging, memorable and – most importantly – persuasive. Participants will discover what story format to use when; how to collect, create and craft stories for optimum effectiveness; and the best way of delivering their stories for maximum impact.

This workshop will be of great benefit to anyone who has gone through traditional sales or presentations training and wants to expand and develop their toolkit using more creative techniques.

Learning outcomes

By the end of this session, participants will:

  • Understand why storytelling is a powerful way of presenting ideas
  • Have delivered sales pitches using stories and received feedback on their approach
  • Know how to take the client on a journey using storytelling techniques
  • Know how to take an idea and turn it into something that delivers a point they want to make
  • Understand how storytelling bypasses the conscious mind, speaking to the unconscious mind

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Storytelling for sales

Storytelling for Sales

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

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