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The success of an organisation depends on the revenue generated by sales, which means effective sales leadership is crucial to the health and direction of a company. If you don’t have a clear goal or vision for developing the sales function, it’s almost impossible to meet the overall company goals. This practical workshop introduces a simple process for leaders to use to develop a strategy that enables them to ‘win’. They will look at where they want to ‘play’ and how to ensure they have the right plans, capabilities and systems in place to make sure their plan will work. They will then think about how to measure and evaluate their results to ensure they’re doing the right things.

Learning objectives

By the end of the session participants will:

  • Have a clear understanding of the role of a sales leader
  • Know how to use strategy appropriately and be able to ‘win’ more often
  • Be able to demonstrate a strong knowledge of analytical tools
  • Develop their own sales strategy using capabilities they have in place
  • Have techniques to be able to inspire others to follow their vision
A leader sharing his strategy with his team

Strategic Sales Leadership

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

All our training and coaching can be booked as a one-off course or session where your people will leave with the confidence, tools and skills needed to put their learning into practice Many of our clients work with us to reinforce this learning, while following the 70:20:10 framework, with 1:1 coaching, virtual webinars and learning bites to embed the learning and make it sustainable Here’s a sample of how that journey could look for your people:

Participant needs identified
Line managers briefed on learning programme
Attend face-to-face training course
Workplace activities and line manager coaching
Participate in virtual webinar
Workplace activities and line manager coaching
Individual 1:1 telephone coaching
Follow-up activities and/or action learning

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