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The success of an organisation depends on the revenue generated by sales, which means effective sales leadership is crucial to the health and direction of a company. If you don’t have a clear goal or vision for developing the sales function, it’s almost impossible to meet the overall company goals. This practical workshop introduces a simple process for leaders to use to develop a strategy that enables them to ‘win’. They will look at where they want to ‘play’ and how to ensure they have the right plans, capabilities and systems in place to make sure their plan will work. They will then think about how to measure and evaluate their results to ensure they’re doing the right things.

Learning outcomes

By the end of this session, participants will:

  • Have a clear understanding of the role of a sales leader
  • Know how to use strategy appropriately and be able to ‘win’ more often
  • Be able to demonstrate a strong knowledge of analytical tools
  • Develop their own sales strategy using capabilities they have in place
  • Have techniques to be able to inspire others to follow their vision

Please note that these outcomes are a guide only and the precise outcomes will vary with the delivery method and duration of the session.

Strategic sales leadership

Strategic Sales Leadership

is available as

Tailoring our design for you

This outline provides a great flavour of the skills and knowledge your people will benefit from by attending any Speak First training or coaching on this topic – whether standard, tailored or bespoke.

Here’s how Speak First can make the training even more relevant for you and your people:

Tailored Design

Tailored design develops existing content and enhances it with relevant case studies, role-plays and more to make the learning even more effective for your people

Bespoke Design

Working in partnership with you, we develop bespoke solutions that incorporate this, and other topics, to create custom solutions for your organisation’s specific needs

Sample Participant Journey

The learning solutions featured on our website can all stand on their own as high-quality and high-impact learning interventions for your team – however, they are at their best when delivered as part of a wider learning programme, helping you achieve your strategic imperatives and your people benefit from much deeper and expansive learning journeys. We work with you as consultants, collaborators and design partners to establish learning outcomes and create the perfect programme - below is an example of what your people’s learning journey might look like.


Overall scope of programme agreed with client
Virtual/face-to-face training session(s)
In-between work: on-the-job assignments
Virtual/face-to-face training session(s)
Facilitated learning group sessions (group coaching)
Virtual/face-to-face training session(s)
Programme closing session – a celebration of success
Continuous learning support, virtual or face-to-face

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